If you’ve spent any time shopping on Supermarket23 for a relative in Cuba, you’ve probably scrolled past the confituras section without stopping. Most people go straight for meat, rice, or cleaning supplies first. But the confituras category is worth a second look, especially if there’s a birthday, a school exam, or just a rough week that calls for something sweet.
Supermarket23 confituras is the store’s dedicated sweets and candy section, one of the categories that consistently shows up in feedback from Cuban families as a small but meaningful gift. This guide covers what’s actually in the category, how ordering and delivery work, and a few things worth knowing before you check out.
What Does “Confituras” Actually Mean?
In Spanish, “confituras” refers broadly to sweets and confections, not just jam the way the word sometimes gets translated in English. On Supermarket23, the confituras category sits alongside “Postres y Galletas Saladas” and typically includes:
- Candies and caramelos
- Chocolates and chocolate bars
- Cookies and wafers
- Turrones (nougat, especially around the holidays)
- Chewing gum
- Assorted candy bags and mixed sweets packs
- Dessert cakes for special occasions
It’s a broad category by design. Some items are everyday snacks, others are built for celebrations, like the assorted confituras bags sold by weight or the small dessert cakes meant for a birthday table, visit more.
Why This Category Matters More Than It Looks
Sending groceries to family in Cuba usually means covering the basics: rice, oil, chicken, soap. Confituras don’t fall into that “essential” bucket, which is exactly why they land differently. A bag of chocolates or a box of cookies shows up as a treat rather than a chore, and for people who don’t have easy access to imported sweets, that matters more than the price tag suggests.
Plenty of families pair confituras with a practical order. If you’re already sending combos de aseo para Cuba or a batch of frozen meat and staples, tossing in a small candy assortment doesn’t add much to the shipping logistics but changes what the box feels like when it arrives.
How to Order Confituras on Supermarket23

The ordering process is the same one used across the rest of the Supermarket23 catalog:
- Browse the category: Go to the Postres y Confituras / Galletas Saladas section and filter by what you want: chocolates, mixed candy, cookies, or occasion cakes.
- Select the recipient’s province: Product availability and delivery timelines shift depending on where in Cuba the order is headed, so this step matters before you add anything to the cart.
- Add items to your combo: Many buyers combine confituras with food staples in one order to reduce shipping costs and simplify delivery.
- Enter delivery details: You’ll need the recipient’s full name, ID number (carnet de identidad), address, and phone number.
- Pay online: Supermarket23 accepts credit and debit cards, and TropiPay is also supported for anyone who prefers to pay through that platform.
- Track the order: Confirmation and delivery updates come by email or through your account.
If you’re new to sending anything to Cuba and want a broader walkthrough before you commit to a specific category, it’s worth reading through tu envío a Cuba first.
Delivery Times: What to Actually Expect
This is where a lot of first-time buyers get caught off guard. Delivery speed depends heavily on the destination:
- Havana: Typically 3 to 5 days.
- Other provinces: Anywhere from 10 days to about 3 weeks, depending on the region and current logistics.
Confituras themselves rarely cause delays since they don’t require refrigeration or special handling the way frozen meat does. The bottleneck is almost always the destination province, not the product. If you’re sending to somewhere outside Havana, like Guantánamo, it helps to check delivery expectations for that specific area, similar to what’s covered in the Supermarket 23 Guantánamo guide, before assuming a package will arrive quickly.
Confituras vs. Other Sweets Options in Cuba
Supermarket23 isn’t the only store shipping candy and dessert items to Cuba, and it’s worth being honest about that. Some competing platforms advertise faster 24-hour delivery windows and lower prices on popular brands, which matters if timing is tight for a specific date like a birthday. Supermarket23’s advantage tends to be catalog breadth, since it bundles confituras with the rest of a full grocery order rather than requiring a separate account or checkout on another site.
If you’re comparing where to shop more broadly, or you want to see how Supermarket23 stacks up against other Cuban grocery platforms like Mercado 23 en Cuba or Villa Blanca Supermarket, it’s worth checking product availability for the specific province you’re sending to before deciding. Prices and stock shift often enough that “the best option” really depends on timing.
Tips for Choosing a Confituras Order
A few things that make the difference between a good order and a wasted one:
- Check expiration dates on the product page when listed: Sweets with dairy fillings or fresh cream shouldn’t sit in transit too long.
- Mix textures, not just flavors: A combo with chocolates, something crunchy, and hard candy tends to go further in a household than five bags of the same thing.
- Time it around an occasion: Birthdays, Mother’s Day, back-to-school, and holidays are when confituras orders spike, and stock on popular items can run low.
- Pair it with a full grocery combo: Confituras alone rarely justifies a separate shipping cost. Bundling it with staples, or with something like an envío de comida a Cuba desde Miami order, makes more sense financially.
Confituras and Cuban Food Culture
Sweets hold a specific place in Cuban households that’s worth understanding if you’re new to sending gifts there. Coffee and something sweet is a daily ritual in a lot of homes, not just a special-occasion thing.
That’s part of why comida popular de Cuba leans so heavily on strong, simple flavors, and why a box of cookies or a bag of caramelos gets used up fast rather than saved for later. If you want more context on how food culture there shapes what people actually want to receive, why is comida popular de Cuba so unique digs into that in more depth.
Frequently Asked Questions
Is “confituras” the same as jam on Supermarket23?
No. On this platform, confituras refers to the broader sweets and candy category, including chocolates, cookies, turrones, and gum, not jam specifically.
Can I send confituras on their own, or do I need to order other groceries too?
You can order confituras by themselves, but combining them with a larger grocery combo usually works out better for shipping costs.
How long does a confituras order take to arrive?
Havana orders typically take 3 to 5 days. Other provinces can take 10 days to 3 weeks.
What payment methods work for confituras orders?
Credit and debit cards are accepted, along with TropiPay for buyers who prefer that option.
Final Thoughts
Supermarket23 confituras is a small category with an outsized effect on the person opening the box in Cuba. It’s not going to replace a full grocery order, and it shouldn’t need to. But paired with the right combo and sent to the right province with realistic delivery expectations, it turns a routine shipment into something that actually feels like a gift.

