If you searched “supermarquet23,” you probably meant Supermarket23 — it’s just the spelling most people type from memory, and Google treats them as the same thing. So let’s clear that up first, then get into what actually matters: what the store sells, how ordering works, what it costs, and whether it’s worth your money.
Supermarquet23 vs. Supermarket23: same store, two spellings
Supermarket23 is an online store built for one specific job: letting people outside Cuba buy groceries, cleaning supplies, hygiene products, appliances, and hardware, then have them delivered to a family member’s door inside Cuba. You never touch the products yourself. You pick items from a catalog on the site, pay with a Visa or Mastercard, and the store handles sourcing and delivery on the island.
It’s part of a wider group of similar platforms — you’ll also see people asking about Mercado 23 en Cuba or comparing it against other páginas de envíos a Cuba. Supermarket23 is usually the one that comes up first, mostly because it’s been around longer and covers more provinces than most of its competitors.
What you can actually buy
The catalog is bigger than “food,” though food is the core of it. Expect to find:
- Rice, oil, beans, pasta, and other pantry staples
- Meat and frozen protein combos
- Cleaning and hygiene products — similar to what you’d find in a combo de aseo para Cuba
- Small and large appliances, from blenders to refrigeradores para Cuba
- Basic hardware and household items
- A pharmacy section for common medications
The appliance side of the business has grown enough that it’s basically its own category now — worth a look if that’s what you’re after, since Supermarket23’s electrodomésticos store tends to have better stock and pricing on big items than the general grocery combos.
How ordering and delivery actually work
You register on the site, choose a delivery province and municipality for your recipient, add items to your cart, and pay online. That’s the whole process — no separate customs paperwork, because the products are already sitting in Cuban warehouses or sourced locally, not shipped as a personal package from abroad. That’s the main difference between a store like this and a traditional envío de comida a Cuba desde Miami service, where you’re paying to ship an actual box.
Delivery times vary by province. Havana and the bigger cities tend to get orders faster, sometimes within a few days. Smaller municipalities can take longer, and delays do happen — stock runs out, trucks get held up, and customer service can be slow to respond during busy periods. If you’ve read anything about a specific location, like Supermarket 23 in Guantánamo, the general pattern holds: availability and speed depend heavily on where the order is going, not just what you ordered.
Pricing, fees, and what people actually complain about
- Slow or inconsistent customer service responses
- Delivery delays, especially outside major cities
- Prices that feel steep compared to what the product would cost anywhere else
- Occasional substitutions when an item is out of stock
None of that makes it a scam — reviews are genuinely mixed, with plenty of people saying it’s the only reliable way they’ve found to get real support to relatives. But go in expecting a business built for a difficult logistics environment, not Amazon-level speed.
Who’s actually behind it
This part matters if you care about where your money goes. Independent reporting, including investigative coverage from Cuban outlets, has linked Supermarket23 to Alcona, a company operating under Cuba’s state-run Flora y Fauna business group.
In other words, it isn’t an independent Cuban-American startup — it’s tied to the Cuban government’s own commercial apparatus, even though it markets itself like a private e-commerce platform aimed at the diaspora. Whether that changes your decision to use it is a personal call, but it’s worth knowing before you assume it works like a typical online retailer, visit more.
Alternatives if Supermarket23 doesn’t fit what you need
It’s not the only option, and it’s not always the cheapest or fastest for every province. A few things worth comparing before you commit:
- Villa Blanca and similar independent supermarket platforms, which sometimes have better coverage in specific regions — see how Villa Blanca Supermarket stacks up
- Katapulk, which runs its own delivery network in certain provinces, including Katapulk in Ciego de Ávila
- Traditional package-forwarding services if you’d rather send specific items than pick from a fixed catalog — this is where a guide to tu envío a Cuba options is genuinely useful
Honestly, a lot of families end up using two or three of these at once — one for groceries, another for appliances, another for anything urgent. There’s no single platform that covers every province equally well.
Quick answers
Is Supermarquet23 the same as Supermarket23?
Yes. It’s just a common misspelling of the actual brand name, Supermarket23.
Do I need a Cuban bank account to use it?
No. You pay from abroad with a Visa or Mastercard; your recipient just needs to be reachable at a Cuban address.
How long does delivery take?
It depends on the province. Major cities are usually faster; rural municipalities can take noticeably longer.
Is it run by a private Cuban-American company?
No — reporting has tied it to a Cuban state enterprise, not an independent private business.
Can I track my order?
Yes, through your account on the site, though updates aren’t always as detailed as customers would like
